Your company will not be able to succeed in this day and age, if you do not have a substantial online marketing stragety utilizing various types of search engine development and marketing techniques that are available. You have no doubt noticed the ads that come at the top of your page of search results on Google, and these are companies that are using SEO and Social Media to their best advantage. These listings are effective, and give you an affordable way to discover new customers coming to your business. This is just one way you can use individual search engine terms that you wish to be found under, and you will pay a fee for your potential customers that click through the results page to your web site.
Most of the paid clicks from search engines occur on the last, upper side of the search results, and this will help you gain more traffic if your ad places in that location. We can handle the setting up and managing, and usually the reporting, of your pay per click account at Yahoo or Google.
Every time someone searches for something, they will be able to find something like it online, and if they search for a product, a location or a service that you provide, they might as well use your company. Many Malawi web sites are not much more than online product brochures. Gaining high rankings on Yahoo and Google will turn your site into a hub of business. If you can position your site correctly in the search results pages, this will generate more sales for your company than many other advertising types.
Research has shown that better than twenty percent of those people who utilize search engines will often defer to search results that are “natural”, rather than sponsored ads. If you don’t want to pay for a high placement, We can help to place your website in the natural page rankings. If you are curious about how many people actually search for companies that are similar to yours, we specialize in marketing and we are able to assess where your business ranks. We will be able to give you research on key phrases that are descriptive of your products and services. We can also analyze the way that we feel your company will capture more traffic and hence make new customers.
The prime sponsored Google ads are part of the pay per click strategy of marketing. They should be pertinent to your business’ search criteria and they need to attain a higher performance level, which is measured effectively by your rate of click-throughs. Estimates say that nearly twenty percent of people who do online searches will click on ads in the “natural” area. Normal PPC ads will usually run on the right side of the page of results, placed there by the Google Adwords PPC service.
In Malawi, SEO is a strategy that is most effectively used as one part of a full marketing campaign targeted to bring more traffic to websites. In order to be most effective, SEO marketing may involve some HTML code changes, so that SEO can be properly incorporated into the development and design of your company’s site. If your site is friendly for the purposes of search engines, it can fall into various areas of businesses online, where your site’s elements are optimized to get the highest rate of exposure in the search engine results.
Marketers around the world who work with SEO and have a good deal of experience with it, will have noticed that it is much more competitive now than it used to be especially in Africa. Search engine indexed web pages have quadrupled, and you need to find someone who really knows their current SEO techniques. Not too many years ago, people with only a basic knowledge of SEO could get their site in the top of the search results. That has changed now, and SEO that only focuses on rankings in any given space may be close to death. Open your eyes, look at the big picture, and use SEO experts to help bring more traffic to your site.
If you would like to learn more about what we do, please fill your email below.