Airtel Malawi says it is committed to changing people’s lives in the
country by introducing top class telecommunication solutions and
promotions unmatched by any provider, the company’s Marketing Director
Enwell Kadango said today during the second draw of Yabooka SMS
promotion in Lilongwe.

“Airtel believes in empowering Malawians by coming up with meaningful
promotions whose prizes change their lives. We conduct promotions that
impact positively on people’s lives and it is for that reason that the
response from people has always been high,” said Kadango.

The SMS promotion follows the company’s Yabooka mega promotion where
the network’s subscribers have been winning Toyota Hilux and one is
yet to win a top of the range Toyota Prado during the grand finale
scheduled for August 7.

Kadango said following the success of the Yabooka mega promotion, the
country’s leading telecom decided to increase the number of people
winning in Airtel Yabooka by introducing the SMS promotion to the tune
of K29 million.

Every week until October, the company which has just been named the
best telecommunication company in the country by MACRA will be
splashing out over K1 million to about eleven subscribers, according
to Kadango.

To enter the promotion, Airtel subscribers send an SMS written PATA to
50009. After registering they answer simple questions as a way of
increasing their chances of winning these huge sums of money. One
Airtel customer is carting home K100 000 every day.

“This is a game and as is the case with any game, the more you play
the more you create your chances of winning,” he said.

At the end of the promotion one lucky winner will win K5 million cash
as the grand prize.