Media Practitioner in Africa has urged Media institutions to be innovative and creative as the World is also revolving on advanced technology and information flow.

General Manager for training and media studies centre in Egypt, Mr. Shrif shokry, during the opening of the 6th  Advanced  course for  broadcasters, said Egypt is committed  to  continue  shaping  and developing  media institutions as  the world is in the Digital age.

Egypt will continue and maintain its international relationships with other countries that are just developing in broadcasting media, Mr. shokry   assured Broadcasters.

He further expressed   his hope that the media trainees will benefit a lot from the advanced three week training programme.

The training g course is taking place at Media and training centre of the Egyptian TV and radio Institute.

The course has attracted   Programmers, camerapersons and technicians from Malawi, Zambia, Tanzania, Gambia, Namibia, Uganda, south Sudan and Ghana.

Egypt Radio and Television union has been training Broadcasters since 1977.