John Boyega has resigned as global ambassador for perfume brand Jo Malone after he was replaced in an ad he made for them by a Chinese actor.
The Star Wars actor made the personal video in his home city of London, but it was re-shot for the Chinese market.
The company apologised for what it described as a “misstep” that caused “offence”.
However, Boyega has said Jo Malone was “wrong” to have used another actor “without my consent or prior notice”.
Writing on Twitter, the British star said while he accepted that companies would use different representatives around the world, “dismissively trading out one’s culture this way is not something I can condone”.
