Model and singer Nick Kamen has died at the age of 59, a friend of his family has confirmed to the BBC.
The Essex-born star was known for appearing in a Levi’s 501 advert filmed in a launderette in 1985.
His music career peaked the next year with a top five hit Each Time You Break My Heart, which was written by Madonna.
His friend and fellow singer Boy George led the tributes on Wednesday, describing Kamen as “the most beautiful and sweetest man”.
Kamen – real name Ivor Neville Kamen – rose to fame in a jeans commercial, which showed him arrive at a laundrette and strip down to his boxer shorts, as several women looked on.