The government of Malawi in collaboration with Unicef has launched the Multimedia Campaign on ending child Marriages in the country.

Speaking during the  opening of the  Launch at Bingu Conference  Center  in Lilongwe  on Friday under the theme  together we can end child marriages, the Director of Information Chikumbutso   Mtumodzi  who was the guest of honour said ‘’ We thought of using   multimedia campaign to  end Child  marriages  because the multimedia is the best channel of communication in the country.”

Mtumodzi further said pictures and programmes that will be aired on national broadcast radios will help in fighting against child marriages in the country.

In her  remarks  Unicef  Country  Manager  Dr Parvina Muhamed  Khojaeva  said as Unicef their making sure that  their  coming  up with different programmes on radio and television  as one way of  civic educate  the national  on how best they can Protect  the   rights of children and ending child marriages.

Sophia Ntenda  who is the Executive Deputy  Director  at   Public  Affairs Committee  (PAC)  said  the lunch of the multimedia  campaign is going to help  the faith leaders not to bless the family  of the young ones because in the past the faith leaders  were just doing it without full knowledge.

The campaign has attracted   religious leaders from different   domination across the country

The   programme is   running as a pilot project in 8 districts namely Chikwawa, Neno, Blantyre,Machinga, Mangochi, Kasungu and  Nkhatabay. The campaign has attracted   religious leaders from different   domination across the country.