Facebook Inc announced on Tuesday that it is shutting down its facial recognition system, which automatically identifies users in photos and videos.

Facebook, which has renamed itself to Meta Platforms Inc said it has faced societal concerns about the use of such technology.

“Regulators are still in the process of providing a clear set of rules governing its use,” Jerome Pesenti, vice president of artificial intelligence at Facebook, wrote in a blog post. “Amid this ongoing uncertainty, we believe that limiting the use of facial recognition to a narrow set of use cases is appropriate.”

Critics say facial recognition technology – which is popular among retailers, hospitals and other businesses for security purposes – could compromise privacy, target marginalized groups and normalize intrusive surveillance. IBM has permanently ended facial recognition product sales, and Microsoft Corp (MSFT.O) and Amazon.com Inc (AMZN.O) have suspended sales to police indefinitely.

Source: reuters.com