Demi Lovato has a lot going for them a killer singing voice, their own podcast, some questionable opinions about aliens and now they’re getting into the s3x toy business.

On November 8, the “Stone Cold” singer dropped the news on Instagram, where they shared a photo with the compact yellow vibrating wand they developed with s3x toy company Bellesa.

“Introducing the Demi Wand,” Lovato wrote on Instagram. “I wanted to create my own s3x toy to take the stigma away from pleasure, and to take your s3xual relationship to the next level.”

The vibrator retails for $79 and is available exclusively at Bellesa Boutique.

According to a press release, the s3x toy is the company’s “smallest & quietest wand vibrator,” making it the most discreet.

It even comes in a nondescript portable charging case that will fit great in any purse.

“We joined forces to launch the Demi Wand, advocating for sexual wellness and pleasure for people of all genders,” the company wrote in a press release. “Demi Lovato is the most influential person to ever launch a signature pleasure product, marking a monumental breakthrough in bridging sex tech with the mainstream.”

In May 2021, Demi Lovato came out as non-binary and announced they’d be using the pronouns they/them moving forward.