Former president of the republic of Malawi, Her Excellence Dr Joyce Banda has made her second appearance on the Times Square Billboard in New York City after making her debut in 2015.

Dr. Banda has expressed her gratitude through her Facebook page saying, “Times square is the busiest, highest and most prominent position you can find your face on in New York City”.

Times Square billboard is probably the most known digital billboard in the world that all the big brands compete for a spot. It brings out Creative Billboard Advertising Campaigns and messaging that engages the crowds and passers by.

This time, Dr. Banda is appearing on the Billboard at the auspices of Female Lead under the campaign *A seat at the table*

Times Square is said to be the major commercial intersection, tourist destination, entertainment center in New York City and a billboard can range in cost from MWK 4,000,000 for a 1 day program to well over MWK 40,000,000.