Premier Bet Malawi has yesterday on 27 November 2024 announced musician Eli Njuchi and Joy Nathu, a popular MBC Radio 2FM programme host, as its new brand ambassadors.

The unveiling ceremony, held at Sunbird Mount Soche Hotel in Blantyre, highlighted the duo’s influence in the arts and sports spheres as key to promoting the company’s vision.

Speaking at the event, Premier Bet Malawi VIP Affiliates Manager Jonathan Katunga expressed confidence in the ambassadors’ ability to connect with audiences.

“We believe their profiles will help us promote responsible gambling. Over the next year, we look forward to achieving new milestones together,” said Katunga.

Nathu shared his enthusiasm for the partnership, stating, “I’m excited about this new chapter and eager to help the company achieve its goals.”

The collaboration is expected to further cement Premier Bet Malawi’s presence in the entertainment and sports betting industry.