The owner of British s*x doll company, Lovedoll, has revealed that he is giving his customers the chance to test the dolls in their brothel before they pay for the full service.

S*x dolls at the company are hired for £100 an hour, but clients will also have the benefit of getting a private space where they can test it for half an hour before they pay.

In a radio interview, the owner of Lovedoll who’s based in Gateshead, said he is running a “try before you buy” scheme.

The businessman, identified simply as Graham, told Adrian Chiles on BBC Radio 5 Live:

“We’re hoping this is a test drive so that they would then go on to purchase one of our products. The aim of the game isn’t simply the use of the service.”

The service was launched last month, and he said that “a few” customers have already tried it out.

He said customers will pay £50 to have s*x with one of his dolls for half an hour, before being offered the chance to buy it.

He also admits that if customers provide false details it is possible to make return visits.

He also stated that customer wanting to test drive one of the s*x dolls must provide contact details and pay in advance.

They then visit a simple set-up in an industrial unit where a key code gains them entry to a small room containing a bed where the doll, wearing a negligee, awaits.