Apple has lost its appeal against a UK ruling that Samsung had not copied the design of its iPad.

A judge at the High Court in London had originally ruled in July that Apple’s copyright had not been infringed by the Galaxy Tab 10.

He said at the time that Samsung’s device was not as “cool” because it lacked the “extreme simplicity which is possessed by the Apple design”.

He also ordered Apple to run adverts saying that Samsung had not copied it.