Amos Kevin-Annan, a youth ministry consultant and life coach, has stated his dissatisfaction with the repeated portrayal of men as cheaters.

Speaking with Asaase Radio in Accra, Amos said this thinking has led to women viewing men as supporting characters in their lives.

According to him, infidelity in love relationships has become a source of worry for the majority of women.

The televised portrayals of men as Casanovas have reinforced people’s perceptions of adultery.

As a result, he concluded that women had adopted a policy of avoiding males at all costs and had now turned to vibrators and in vitro fertilization (IVF) to suit their sexual and reproductive needs.

While expressing concern about the issue, Mr. Kevin-Annan suggested that something should be done to prevent guys from becoming unnecessary in women’s life.

“Every man must get accountable friendship. Friends who are not going to shower platitude on you and praise. Friends who will look you in the eye and tell you, ‘guy, you are messing up.”

“Not a guy who will encourage you to be unfaithful to your spouse, because you see it is becoming a headache where I sit with a lot of professional ladies and they think every man is a cheat, every man is unfaithful.

“And there is a concept they have put on television. It is called Casanova [a man known for seducing women and having many lovers], and every man is a Casanova and that is the narrative. If we don’t change that, and I have said that somewhere, between IVF and vibrators, men will soon become redundant,” Mr. Kevin-Annan said.