Malawian hip-hop icon Phyzix has been announced as the brand ambassador for the global betting company, 888bets. The announcement was made today, with the artist proudly donning the company’s outfit to signify the start of his journey with the newly launched branch in Malawi.

Fans and social media lovers have flooded in comment box with congratulatory messages, applauding Phyzix for securing the ambassadorship.

This new role, however, has sparked comparisons between Phyzix and his rival, Gwamba, who also represents a betting brand, Betway Malawi. The two artists have had a history of verbal sparring, adding a competitive edge to their respective partnerships.

As 888bets strengthens its presence in Malawi, Phyzix’s involvement is expected to boost the brand’s visibility while reigniting interest in the local hip-hop rivalry